Quaver Music, which has worked with Red Paper Plane before, works alongside teachers to inspire children to discover and love music.
something that would stand out amongst other mail our customers were receiving.” “They offered a unique product that no one else was offering at a price that fit our budget. “In our search for an eye-catching mailer that people might actually open, we were thrilled to find Red Paper Plane,” she said in an email. Under traditional delivery it might have taken more time, whereas with Quaver it is a matter of one lesson.One of the first rules any marketer learns is that the collateral your audience sees should accurately reflect your brand.Īt Quaver’s Marvelous World of Music, that meant a piece that would communicate the quality and out-of-the-box thinking that the brand represents.Īccording to Mary Moffet, a member of Quaver Music’s Art & Design team, Red Paper Plane offered just the right touch. “I started noticing the children were retaining vocabulary and all kinds of information. “We have never had anything like it,” said Black, who began incorporating Quaver materials into her lessons six years ago prior to Metro Nashville Public Schools adopting the curriculum district-wide. Rita Black, a veteran music teacher who currently works at Glendale Elementary in Nashville, said the content works because it engages children, encourages interaction and makes music education fun. The company has been growing consistently since 2010. "We were standing together in the back of the room and he turned to me and said, 'This is going to revolutionize music education'," Mastran said.
Mastran said he knew he was on to something when they debuted the first batch of material for a focus group and a man was moved to tears. When those plans didn't materialize, they began writing and filming their own content aimed at helping kids learn music. Currently, the company provides curriculum in all 50 states and 30 countries.Īfter deciding to focus their collaboration on music education, Mastran and Hepburn initially planned a television show. Quaver has been aggressively expanding its presence in the area of creating original content for music curriculum. We belong here.even though the community doesn’t know much about it.” "I do think there’s a notion that Music Row should be about music," Masran said. "I want to own them and that’s why we bought them. “We like where we are and those are the facilities available," Mastran said, explaining why Quaver has committed to utilizing existing buildings on Music Row instead of following the trend of buying an old house, demolishing it and building a new office.
Quaver's cofounder and president David Mastran purchased the buildings from Music Row luminary Ray Stevens for $3.6 million. Quaver now owns five Music Row buildings housing about 70 staffers, visual and audio production facilities, with plans to add about 25 additional employees in the near future. Instead, Quaver will be moving additional staff to the buildings located at 901 and 903 18th Ave. Quaver Music, an under-the-radar Nashville company that creates digital music curriculum, is expanding on Music Row, buying two old houses that it does not plan to tear down.
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